Roofing Ad Ideas To Market Your Business

If you’re trying to grow your roofing business, advertising might be on your mind. When you need more leads to book more jobs, the right ad can make all the difference.

From showcasing dramatic before-and-after roof transformations to highlighting 5-star customer reviews, these roofing ad ideas are designed to catch attention and get results

In this article, we’ll explore four types of advertisements that every roofing company can use to boost visibility in their local market to generate more leads. 

If you’re ready to step up your roofing marketing, these ad strategies are a solid starting point.

Before Starting Ads, You Need To Have A Solid Roofing CRM

You can run all the ads you want. But if you don’t have a way to manage leads and convert leads into booked jobs, it’s going to be very difficult for you to grow and market your roofing company with intention!

With Real Grow for Roofers, syncing your ads is simple. You can easily follow up with leads, stay in touch with them, and keep all your marketing data in one spot. It also makes scheduling quotes, sending estimates, and collecting payments quick and easy and on the go. It’s a powerful all-in-one platform built specifically for roofers.

Where to Market Your Roofing Business

There are several things to consider when you’re trying to figure out where to run ads for your roofing business. 

Sure, you could use a platform like Angi, Thumbtack, Craftjack, or Yelp, but then you’re competing with other contractors for the same leads, which we all know is all about speed to lead because by the time you call them, 20 other contractors beat you to the punch!  

Running roofing ads on a platform where you own the leads. People looking specifically for YOUR company. They belong to you. While you are still competing with other roofing contractors to win the bid, the pool of local contractors will be a lot less than when you use lead services. 

Run ads on Facebook and Instagram or even TikTok IF you have great videos and segments you can share that will grab attention. Setting up and running these ads targeted to your local market is simple and quick.  

You can set up ads on Google Search. Leaning more toward the Google Local Service Ad (GLSA) rather than the Google PPC ads, it makes a difference. This is where you target people based on what they’re searching for, like “roofers near me”.

Another great option is direct mail. Find an area you are doing a lot of jobs in or one that you want to start working, and send out postcards or letters to a list of homeowners in that area. This is something you need to do for a minimum of 6 months to really see if the ROI is there. This type of hyper local marketing can help you get leads from targeted neighborhoods. 

Now that we’ve got a way to manage our leads and we know how we’re marketing your roofing company, let’s talk about 5 different types of ads you can run for your roofing business. 

Roofing Ad Idea 1: Before and After

“Before and After” ads are a great way to showcase the quality of work you do. It’s about highlighting the transformation that someone has prior to hiring you and after. 

The before pics can be from an old roof that needs updating. Or it can be much more dramatic, like what a roof looks like after a big storm. 

If you use an ad format like this, you want it to look natural, it doesn’t need to be done by a professional photographer. In fact, the less it’s edited, the better it will perform. Just use your smartphone to take a pic of the home before you start working and after. 

Roofing Ad Idea 2: Testimonial From a Happy Customer

Another great type of ad is where you showcase a review or testimonial from a happy customer. If you do quality work for your customers and they take the time to leave you a review, you should be showcasing it! 

All you need to do here is create a picture where you’re showcasing what this person said about you. It should have their first name, the quote from their review, and if you can, include a pic of their finished roof. Better yet, if you can get a 15-25 second video testimonial from them, you can share this out in many ways. This speaks volumes for people in your community looking for a reliable contractor. Make sure you tag them in the image or video. This does a couple of things: 1. Gives them recognition 2. Allows their friends and family to see your business. 

You can also just copy and paste their review from google, or if it looks good, you can screenshot it. 

Showing reviews from customers gives your business social proof. It shows other customers that you can be trusted. 

If you’re struggling to get reviews, consider using a platform like Real Grow to completely automate this process. As soon as you complete a job for a customer, an automated message goes out to the customer asking them to leave you a review. It’s a pretty easy way to collect more 5 star reviews for your company on autopilot. 

Roofing Ad Idea 3: Promotions

Everyone loves a good bargain. Some people won’t even take action on something at all unless they feel like they’re getting a discount or a deal. 

You can run an ad where you highlight some sort of discount or promotion. 

You can test a dollar amount off, such as $500 off your next roof replacement. 

Or you can try a percentage off, such as 5% off your next roof replacement.

Some people are more responsive to percentage discounts, and others are more attracted to dollar-off discounts. Try them both out and see what works best in your local market. 

Roofing Ad Idea 4: Your Biggest Value Proposition

In the “Biggest Value Proposition” ad. You’re showcasing what you are best known for. What do you do best in your market that no one else does?

Do you have the best pricing? Then you’re [Your City’s] Most Affordable Roofing Company

Do you have the most reviews? Then you’re [Your City’s] Most Trusted Roofing Company

Have you been in business longer than everyone else? Then you’re [Your City’s] Most Experienced Roofing Company

Take what you’re best at and own it. Just make sure it’s factually correct, or you’ll lose trust with your customers. 

By using these ad strategies in your marketing, you can boost visibility and attract more customers. Whether you’re showcasing “before-and-after” shots or sharing stellar reviews from satisfied clients, each ad type plays a role in helping your business grow.

Promotions and special offers encourage quick action, while highlighting your top value shows potential customers why they should choose you over the competition.

These straightforward advertising ideas can help you grab attention and strengthen your roofing business. Give them a try and watch your business grow!