6 Roofer Marketing Ideas To Win More Jobs

Competition in the roofing industry is stronger than ever. According to the US Bureau of Labor statistics, there are over 100,000 roofing companies in the United States, and projected to increase even more over the next 10 years. This makes marketing as a roofing contractor more important than ever.

If you want to succeed as a roofer, you need to be doing beyond the bare minimum to secure more jobs and win over more homeowners and property owners to collect those coveted 5-Star Reviews! You need to be using various roofer marketing strategies and tactics to win more jobs. Marketing is a multi-channel approach, not a one channel solution.

We understand you may be more of a contractor and less of a marketer. Fortunately, many roofing marketing strategies can be automated with Real Grow for Roofers.

Whether you leverage Real Grow or not, we’ve outlined 6 roofer marketing strategies that will help you book more jobs, build your reputation, and take your roofing company to the next level.

Optimize Your Roofing Website for Local SEO

In the roofing industry, visibility in local search results can make or break your business. Homeowners and businesses typically look for local roofers when they need repairs or installations, making it important for your website to rank high in local search results. Beyond Google you want your site to show in other search engines too. Make sure you connect to Bing Places to get a wider range of search results.

By optimizing your website for local SEO, you can ensure that your business appears prominently when potential customers in your area search for roofing services.

This means using location-based keywords, such as “roofing contractor in [Your City],” throughout your website’s content, meta descriptions, and title tags and don’t forget the images in your social proof! Doing so helps search engines understand where your business operates and directs relevant traffic to your site.

According to a study by BrightLocal, businesses that optimize their Google My Business profile can see a 61% increase in calls and website clicks. Showing up on Google My Business, Google Maps and Google Local Services lend to your grassroots marketing efforts. As a roofer, this can translate to a significant boost in local leads and job opportunities.

One of the easiest ways to start ranking higher in Google Search Results is by having plenty of reviews that highlight the quality of your work.

Real Grow makes it extremely easy to collect more Google reviews on autopilot. Every time you complete a job, you can send an automated message to your customer with a link to write a review. You don’t have to lift a finger.

Having automations in place like this will help you boost your reputation, become a contractor that customers want to brag about, and land you more jobs.

Invest In Hyper-Local Marketing

If you want to leverage your grassroots efforts beyond digital, for your roofing company in a cost-effective way, you can add direct mail campaigns. You can create beautifully designed custom postcards or letters to send to specific neighborhoods that highlight your services and in some cases call out recent jobs in the neighborhood.

With Real Grow’s direct mail sending tool, you can build a targeted list of homeowners in specific neighborhoods and send them mail directly to their inbox.

You can include specials, discounts, and a number to call you for a roofing quote. If you need some ideas, check out our article on roofing ad ideas.

Leverage Social Media Channels

Social media is such a powerful tool to connect with homeowners and business owners that want to do business with you. Platforms like Facebook and Instagram provide you with the means to reach thousands of potential customers in your local area.

The only thing is that you need to be producing content consistently. You need to have your business appearing in people’s newsfeeds weekly (if not daily).

Luckily, Real Grow’s social media planner makes it super easy to plan out all your content in one sitting, so that you don’t have to keep thinking of ideas to post every day. Just sit down monthly, come up with a few posts, schedule them into Real Grow, and you’re set.

Here are a few ideas to get you started:

• Share before-and-after photos of completed jobs.
• Share live videos of you and your team in action!
• Celebrate accomplishments and highlight your team. Let people get to know the people behind the company.
• Share reviews and testimonials that you get from past customers.
• Post any promotions or deals that you have coming up
• Keep your content relevant and genuine.

Loyalty and Referral Business are king!

Word of mouth will always be your best marketing tool. Customers are more likely to choose a home pro if they’ve heard good things about them from someone they know. If you aren’t asking for referrals, you’re leaving money on the table.  Ask for the review while you are onsite and while it is still fresh in their minds.

Use Email Marketing To Stay Top-Of-Mind

Email marketing is a powerful tool for marketing your roofing business and improving your relationship with customers.

By regularly sending out newsletters, you can share valuable content such as seasonal roof maintenance tips, special promotions, and updates on your services.

This not only positions your business as an expert in the roofing industry but also helps nurture relationships with your audience.

Additionally, you can quickly get an email out to customers if there are storms coming (or if they just passed).

When that storm hits and they get damage to their roof, your company needs to be the one at the top of their inbox.

The Real Grow email marketing system for roofers is a really powerful way to stay top of mind with your customers, here are a few ideas to get you started.

• Email Campaign Ideas:
  • Send seasonal maintenance tips.
  • Send an email after a storm, or if there’s a storm coming
  • Offer special promotions.
  • Share success stories and customer testimonials.
  • Ask for referrals and reviews

Network With Local Businesses And Organizations

If you’re looking for roofer marketing strategies to get more commercial contracts, this is for you.

Going to local networking events for real estate agents, home builders, painters, solar installers, investors, and property managers is a great way to pick up on more commercial business.

Show up, hand out business cards, and build relationships. Use a site like Meetup to find events in your area. There’s always something going on, so check in frequently.

You can also become a member at your local Chamber of Commerce.

Sponsoring community events is also a great way to build brand awareness and establish a network with your local community.

With home services becoming more and more competitive, it is important to stand out among the competition with awesome service, stellar reviews and a solid marketing plan.

These easy steps will lead to more estimates and jobs booked.

Remember, the key to successful roofer marketing is consistency and adaptability. Regularly assess the performance of your marketing efforts.

Don’t be afraid to tweak your strategies to better align with your business goals and the needs of your customers.

With the right approach, you can turn your marketing efforts into a powerful tool for driving business growth and securing your place as a leading roofing contractor in your area.